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Welcome to the Stars for Europe Media Centre

Stars for Europe is a marketing initiative from European poinsettia breeders Beekenkamp Plants, Dümmen Orange, Selecta One and Florensis. The initiative was founded in 2000 with the aim to promote and secure long-term poinsettia sales. Through carefully defined themes, targets and an image refresh, the initiative taps into new buyer groups and increasingly inspires younger generations with poinsettias. The campaign is now active in 22 countries. In some countries, activities are expanded and supported by EU funding.

Latest images

Forestcore Christmas Magic with Poinsettias
Forestcore Christmas Magic with Poinsettias
  • 02/12/2024
  • 3000 x 4821 px
  • 1.6MB
Opulent Advent Wreath
Opulent Advent Wreath
  • 02/12/2024
  • 1500 x 2122 px
  • 361.6KB
Christmas decor with poinsettias
Christmas decor with poinsettias
  • 02/12/2024
  • 1500 x 1045 px
  • 264.4KB
Christmas Gift Basket
Christmas Gift Basket
  • 02/12/2024
  • 1000 x 1499 px
  • 256.5KB
Christmas decor with poinsettias
Christmas decor with poinsettias
  • 02/12/2024
  • 1000 x 1417 px
  • 255.4KB
Christmas decor with poinsettias and mistletoe
Christmas decor with poinsettias and mistletoe
  • 02/12/2024
  • 1000 x 1361 px
  • 203.8KB
Christmas Craft: DIY Advent Decoration
Christmas Craft: DIY Advent Decoration
  • 02/12/2024
  • 800 x 1199 px
  • 101.7KB
Christmas Craft: DIY Advent Decoration
Christmas Craft: DIY Advent Decoration
  • 14/11/2024
  • 2000 x 2829 px
  • 1.1MB

Latest collections

Christmas Stars for Festive Style

With Halloween and All Saints under our belt, retailers now have a clear run up to Christmas and are creating fabulous merchandise and window display to entice shoppers. Whilst the seasonal shift is a big deal for all gift-oriented shops and grocers, for garden centres it represents a full metamorphosis, from outdoor living and gardening to Christmas decs and winter houseplants. One of the most popular – if not THE most popular – festive plants is the poinsettia, also known as the Christmas Star. Famed for their centuries-old association with traditions that range from the Mayan culture of their native Mexico to the season of Advent on both sides of the Atlantic, these winter beauties are being put front and centre in garden centres nationwide. With price points that start at a couple of pounds and bract colours that range from creamy white and mood enhancing yellow to Barbie pink, St Nicholas red and stunning variegation, poinsettias are the gift that keeps on giving at Christmas. Not only do they make the perfect gift for houseguests to give to their hosts, they also serve as beautiful table and Christmas tree decorations and make stylish cut flowers. Poinsettias can be used to realise countless festive DIY ideas. With cut and mini poinsettias in particular being perfect for creative craft projects. Decorations and fabrics with a vintage feel are on-trend and work beautifully with poinsettias, the classic Christmas plant! Here the specialists at Stars for Europe – an agency which promotes poinsettia sales in all retail outlets across Britain and the wider continent – look at some of the many ways you can bring Christmas Stars into your home this season.